LeadPoint reveals new adviser web site

Lead generation firm, LeadPoint has announced the launch of a new website designed to help lead buyers maximise their investment in new leads.

All new and existing LeadPoint customers will have access to the new interface when they log into their online lead buying account. As well as new features, there are new reports available to help lead buyers manage and monitor lead generation campaigns and track lead performance.

Buyers will be greeted with a new homepage giving a snapshot of their current lead generation campaigns, including a dynamic chart showing lead volumes and spend over the last seven days as well as an overview of their current live orders, account balance information, feedback summary and how many leads they have received today.

On the reporting side, lead buyers will now be able to track the performance of every order at the click of a button with a range of dynamic charts and tables showing everything from conversion rates to average cost per interested customer. There are also charts tracking feedback over time.

Justin Rees, LeadPoint UK Director of Marketing and Partnerships said: "One of the biggest challenges facing lead buyers is the ability to measure the effectiveness of buying leads and track lead performance from contact rates to conversion rates and we now have a whole range of reports that can do just that."

LeadPoint currently trades over 15 lead products including Mortgages, Loans, Private Medical Insurance, Debt Management & IVA, Life Insurance, ASU and Home Insurance leads.