Twenty four hour marketing support for IFAs unveiled

Marketing Innovation Forum has launched a service providing round-the-clock outsourced marketing support for financial services advisers and providers.

The firm launched in 2008 as an online service for intermediaries and has since expanded its services to include providing marketing support including brand design, copy writing, email marketing and web development.

It also has resources around the world, meaning it is able to work on a 24 hour basis for its UK clients.

Julian Wells, director of Marketing Innovation Forum, believes the service will be vital for those working on tight deadlines or with several projects at once.

"For firms forever chasing deadlines, dealing with heavy workloads in a tight timeframe, or having to act on leads quickly, the pressure is on," he says.

"We actually have people based in other parts of the world working on our clients' projects through the night, due to time zone differences. The world has changed. Today's businesses often have to work day and night, with tight deadlines and the need to move fast to capitalise on the opportunities they come across.

"Many firms have had to cut costs and find themselves ill-equipped to deal with the demands of producing high quality work in tight timeframes, which is where we come in," he adds.