Only IFAs who demonstrate real value will thrive - IFP

Only advisers who are able to demonstrate they are adding real value to clients will come out on top in the current turbulent economic conditions, according to the Institute of Financial Planning's CEO, Nick Cann.

Speaking at Nucleus's annual IFA investors' conference in the West Midlands, Cann offered a strong case for advisers building business models "that will flourish irrespective of regulation".

He stressed in these challenging times: "The value of good advice has to rise. In bull markets almost any adviser can add value - in these markets only the best will thrive."

Cann also urged advisers to "remind people of their value at every opportunity".

The conference, attended by over 50 Nucleus member IFAs, combined a variety of workshops with open forum sessions on adviser relevant topics from asset migration onto the platform to potential issues in the advent of the RDR qualifications programme.

Commenting on the event, Nucleus CEO David Ferguson says: "While the rest of the world turns to dust it is those businesses that are founded on strong principles that will stand the test of time.

"This belief was greatly enforced at our second annual investors' conference, where we were able to engage with our audience to ensure Nucleus continues on the most transparent and client-friendly path possible to grow and thrive - by offering real value to our customers."