Paaleads offers ‘unbundled’ mortgage leads

Paaleads.com has made changes to the way mortgage brokers subscribe to leads from moneysupermarket.com it was announced today.

The firm is withdrawing its bundled lead subscription model in favour of providing purchase and remortgage leads separately.

Paaleads.com will offer brokers the chance to subscribe to specific mortgage lead types, including purchase, remortgage, adverse purchase and adverse remortgage.

Simon Williams, head of business development at Paaleads.com, comments: “The changes to the system reflect our continued commitment to listening and responding to our brokers’ requirements. Many have specialist business needs only geared to a certain type of consumer. Splitting the products out into specific lead types, gives them more freedom of choice.”

Paaleads.com says it expects the change to be popular with brokers who will want to ensure they only receive leads relevant to their business.

Brokers who are happy with the leads they currently receive will not need to take any action and will continue to receive leads of all types.

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