B2B networking site launched for finance industry

A new B2B networking site, IntroducerUK.com, has been launched to allow companies to source new business contacts based on their products, affiliations and lenders.

Like current social networking platforms such as MySpace or Facebook, businesses are invited to create a company profile which acts as their online business card.

It contains contact information, a company logo and what a company does in terms of the products they sell, the affiliates and the lenders they use.

Companies can manually search for new business partners using the advanced search facility, where new contacts can be found by keyword, products, or location.

Once a connection has been made, businesses can message one another, add new contacts to an online Rolodex, and leave a testimonial on another businesses profile to promote their services.

The aim of IntroducerUK is to find an alternative to current methods of sourcing new business contacts in the finance industry including searching through the Yellow Pages or knocking on company doors.

The website officially launched in January 2008, and boasts over 2000 registered users to date, with over 150 businesses registering every week, including brokers, lenders, IFAs, valuers and lead generators.

Companies already signed up to the free service include Welcome Finance, Debt Matters, The Royal Bank of Scotland, Central Capital and Loanmakers.

To register your business for free visit www.introduceruk.com and click ‘get started’.