Moneyfacts launches B2C service for mortgage advisers

Moneyfacts is launching a B2C sourcing facility for advisers, which will enable them to give clients assistance on direct deals.

The solution, ‘iFrame', sits within intermediaries' own websites and allows them to offer a full mortgage search and best buy tables for their customers to access. The customer facing part is based on the Moneyfacts comparison website.

Adviser's customers can get background details on each product or send a quick enquiry to the intermediary asking them to contact them to discuss their needs.

They can also complete a full enquiry which will pre-populate a complete client record in Moneyfacts' free whole of market intermediary sourcing system, eMoneyfacts.

The system is directly integrated to the eMoneyfacts online sourcing system which is available to any FSA regulated broker free of charge. This means brokers don't have to rekey applicant details and can proceed straight to searching for products and even apply for deals online through the Mortgage Trading Exchange.

Ed Payne, commercial manager at Moneyfacts, says: "Whether we like it or not, intermediaries don't have access to certain deals or lenders. The challenge for them is to adapt to the current market by increasing general insurance and protection sales and potentially charging a fee for arranging direct deals.

"Even if they are looking at a direct deal, customers often still want and value intermediary advice to assist them with administration and ensure that cases are well packaged to ensure fast turnaround times. That is why we have launched this system on a whole of market basis and many brokers are interested in taking it up."