Just Retirement founder Mike Fuller will step down as chief executive in the summer.
He will be succeeded by LV= managing director of life and pensions, Rodney Cook, when he retires on 2 July 2010.
Fuller, who founded the equity release and annuity specialist in 2004, will remain a substantial equity holder in the firm.
He will also provide consultancy services for Just Retirement, which saw private equity investor Permira Group become its biggest shareholder at the end of last year.
Cook is a qualified actuary and has managed LV= life and pensions business for the past three years.
Tom Cross Brown, chairman of Just Retirement, says: ""We are very fortunate in being able to announce such an excellent successor to Mike.
"Given Rodney's experience both in the retirement market and previously in the product innovation area, I am confident that Just Retirement will continue to go from strength to strength."
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