Advisers accused of commission ‘cramming’ on GPPs

Author: Laura Miller
IFAonline | 11 Mar 2010 | 12:00

Categories: Better Business

Topics: Origen| GPP

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Commission-hungry advisers are “inundating” providers with group personal pension (GPP) quotes to make quick cash before 2012 instead of investing in transitioning their business models, national IFA Origen says.

Stephen Greenstreet, managing director of the Aegon-owned distribution business, says national account managers at a number of providers have told him they are being flooded with new GPP business.

"But this is only because, on 31 December 2012, this option will disappear because of the removal of commission," he says.

Later on this year, the FSA is expected to confirm advice on GPPs should be paid for on a fee basis, even if employees receive no individual advice.

Instead, employers will need to arrange to pay an upfront fee to an adviser, or arrange for employee pension funds to be deducted in order to pay for any advice taken.

It says a form of adviser charging, called ‘consultancy charging', will become the remuneration method for those advising on GPP business.

Greenstreet says the rise in new GPP quotes suggests there is still resistance among advisers to transition.

But he argues those advisers putting energy into chasing commission instead of moving towards client agreed remuneration (CAR) are making a choice - quick cash today over investing in long-term gains, he says.

"If they are doing this, to what extent are they developing their corporate model for the future? Those IFAs who are making money off of that kind of business are living for today instead of getting ready for tomorrow."

Origen's director of client services Warren Page says "hiding" behind commission is "short-termist and potentially dangerous for advisers".

"Advisers should be laying down a model now which employers are happy with going ahead. But some are still looking to their immediate income, and have not even considered the future shape of their corporate model.

"They have their heads in the sand, and may lose clients in both the short and long-term."

Origen says lack of information is no longer an issue, as with just over two years to final implementation, advisers should know what they need to do to become compliant, says Greenstreet.

However, others argue advisers' apparent lethargy toward change is because the difficult trading conditions mean they have their minds elsewhere.

Richard Howells, intermediary sales director at Zurich UK Life, says after visiting advisers for the past 18 months, he can categorise them in four distinct groups.

He says: "Some have no idea what to do and want my help, while others are fairly sure where they are headed but wouldn't mind a bit of guidance. Then there are those who know precisely what they are going to do and are just after a bit of help.

"But there is a fourth group. Advisers in this category can't even think about the RDR. Their concern is about looking after their clients and staying in business. Everything else - exams, labelling etc - is just ‘stuff for later'. Most advisers are in this last group."

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Hmmm

I don't blame advisers. Providers have very much painted them into a corner by effectively forcing this as a model of choice for many years.

Posted by: Pensionsgeek

11 Mar 2010 | 13:11
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Entirely understandable

This is entirely understandable given the end of financial advice. The market will simply revert to a direct selling model from the banks. Only the enlightened few will need advice most will consider themselves experts by choosing the cheapest option. Financial advice has come full circle from selling to advising and now back to selling.The general public will be the loosers.

Posted by: Spike

11 Mar 2010 | 13:13
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so what

I can't understand why he feels the need to comment, he must be really nervous of his own structure if he's worried about this, I assume he's upset that these employers won't pay him for the advice and they have to go to a proper advisor that won't make the time sheets up. There is still customer choice out there at the moment until 2012 so live with it.

Posted by: Chris Glen

11 Mar 2010 | 13:24
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meanwhile back in the real world

We are a long established EBC, lots of clients big and small in a diverse range of markets. Only large employers will pay commercially viable fees as they are already doing so. Most of the rest won't as they don't have the budgets, and employees given a chance won't want to sit through 'dull' presentations and one to one meetings if they are told they can 'save money' by not doing so. Luckily we have enough renewal income as a firm to survive happily past 2012 without writing any new business ever again, which is exactly what will happen unless we acquire some of those large fee based accounts I mentioned. The rest of the market will be totally neglected as if EB consultants are not paid, they won't work, fairly obviously. We are not however engaging in a 'churnathon' as our accounts are already set up with adequate renewal income, but I can see a MASSIVE churning problem hitting the industry over the next two years, both in the corporate arena and private client. There are a great many advisers and their employers who simply don't expect to be around in 2013/14 so they won't have to answer for their actions. This is totally predictable and understandale as people do tend to become a little tetchy when their livelihoods are taken away. The train crash will I am sure unfold over the next few years in a very ugly fashion.....

Posted by: huw

11 Mar 2010 | 13:49
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Whistleblowers required!

No doubt the providers will be passing the names of these intermediaries to the FSA, so that they can investigate and if necessary stem at least one fiasco before it happens, namely the compensation claims that will fall on the FSCS for the rest of us to pick up.

Posted by: Michael S

11 Mar 2010 | 18:33
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