Aegon is launching a monthly 'ezine' to thousands of advisers with details of online planning tools and updates.
The online newsletter, Equip, aims to provide advisers with helpful industry information, Aegon specific news, regulatory updates and business opportunities.
It will also have greater interaction with the Aegon UK website, enabling advisers to access literature, online tools and updates.
Aegon's Mark Locke says: "Financial advisers need relevant and timely information.
"Our feedback suggests they don't appreciate being bombarded with provider emails that add little or no business value."
He says the ezine will centralise information which Aegon believes distributors will need to about the company on a monthly basis.
Advisers who would like to receive ‘Equip' should go to www.aegon.co.uk and click on ‘Email updates' to sign-up.
| Comment | Aegon launches monthly newsletter to 17,000 advisers |
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