Living Time beefs up IFA sales tools

Fixed-term annuity provider Living Time has boosted its online tools for IFAs as part of its campaign to promote more flexibility within the annuity market.

Living Time's Offer More Options website now has enhanced features and content such as e-mail templates, posters and reports, some of which can be personalized with the IFA's own brand.

The provider launched the ‘Offer More Options' campaign two years ago, claiming too many retirees were buying lifetime annuities unaware of other options, when different products may have been suitable.

"IFAs have been keen for us to help them modernise their advice processes in a way that helps them understand more about their retiring clients, which helps them do a better job and stand out from rivals," Steve Lowe, marketing director at Living Time says.

"Our support is helping contemporary IFAs build modern retirement businesses and appeal to a broad and growing client base.

"We know from our experience that this is not just prospective clients, but also it gives a real point of differentiation to IFAs tapping in to the professional introducers and SME businesses that can provide long-lasting and lucrative partnerships."

Fixed term annuities provided set incomes for a minimum of five years up to age 75.

At the end of the term, the annuitant receives a maturity payout which can be invested in another annuity or a drawdown plan.