1st Exchange rebrands as Avelo

Financial technology providers 1st Exchange, N4 and Screen Business are to be rebranded as Avelo from 4 April.

The combined businesses have over 30,000 intermediary users and cover point of sale, electronic transaction, CRM technology and product manufacturing.

Chris Noblet, managing director of Avelo, says: "Our industry is going through a period of re-invention spurred on by three drivers: consumer demand for greater transparency and value together with more cost effective products, new regulation to address this and the digital revolution which is changing the way we behave and access financial products.

"With a track record of delivery in specialist areas, collectively we now bring a powerful technology capability to the entire market and can keep our customers and their clients connected, competitive and cost effective throughout the distribution journey - both in the run up to RDR, MMR and beyond."

Screen Business, which provides websites and tools to help advisers and providers interact with consumers, was acquired by 1st Exchange and N4 last month.