AIFA 'concerned' by FSA's Money Advice Service

Author: Scott Sinclair
IFAonline | 08 Apr 2011 | 15:15

Categories: Better Business

Topics: AIFA| John Gummer

john-gummer-113x130-jpg

AIFA has expressed concern over the FSA’s new Money Advice Service, saying it is likely to confuse consumers.

Director general Stephen Gay says the word 'advice' in the title will puzzle members of the public as the service is not permitted to provide 'regulated' financial advice or recommend products.

The industry-funded online and over-the-phone service, which purports to offer "free, clear and unbiased advice", was launched by the regulator earlier this week.

"It concerns me," Gay says. "What the service is trying to achieve is all well and good, but it is called ‘money advice', not 'financial advice'.

"How is the customer supposed to understand the difference? What is the difference between money advice and financial advice? The customer is entitled to ask: ‘Are you advising me or not?'

According to John Gummer, the AIFA chairman, the public will be confused by the service because they understand what ‘advice' entails.

"What the public understands by advice is going to somebody who knows more about a particular subject, who will help me, who is on my side and, most importantly, who will take responsibility for [the advice]," he says.

Earlier this week, IFAonline ‘mystery-shopped' the Money Advice Service in a bid to find out what it can and can not provide. Read what happened HERE.

Meanwhile, AIFA has begun what it calls a "top to bottom" strategic review of the organisation to establish "what it does, what it costs, who funds it and how it adds value".

Gummer says: "We will be asking members and other stakeholders a simple question: How can AIFA best represent IFAs in a world in which a new regulator, Europe and the RDR are the dominating factors?

"The best organisations review themselves before they are forced to. We don't have to do this, but we want to."

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GOD HELP US ALL

AIFA are 'concerned'? About time too. Where HAVE you been??? ALARMINGLY INEFFECTIVE (F) ARISTOCRATS Get your hands dirty for a change.

Posted by: Keith Jayne

08 Apr 2011 | 16:10
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Elitist

We have the elite in power, from the government through the regulators and even the representative bodies. We see KcKinsey men at every turn, we also see people of privilege and status who are os far divorced from reality that they have no experience of life at the coalface. And it gets worse each day.

Posted by: Evan Owen

08 Apr 2011 | 16:23
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AIFa 'concerned'

'this is not something we needd to do' YES IT IS! we have left AIFA due to the feeling that we have received no support in recent years. We have been members since AIFA's inception and believe strongly in the need for a trade organisation who understand the needs of their members and represent these at the highest level. This has patently not been the case and it is only now that they appear to be waking up to this fact. Perhaps we are not the only members to be voting with our feet?

Posted by: Aarjay

08 Apr 2011 | 16:24
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For heaven's sake!

Evan We are all guilty of spouting nonsense from time to time. Evidently today is your turn. I and most of the members on the council have probably been advising clients, customers or whatever you want to call them, for a lot longer and I would hazard with greater success than many others in the industry. We do this on a voluntary basis, while still running an active IFA practice or firm. Unlike some who have decided it is too difficult being an IFA and that being a representative of the disaffected or a self appointed trade body was the easier occupational option. I might actually take it as a compliment if you think I and my colleagues on the council are people of privilege and status. Although I must confess to having been (and on occasion still am) a business consultant the closest I have been to McKinsey was being in the same room as Adair Turner. I’m also glad that at long last you have recognised that IFAs are the elite – that’s why AIFA is elitist – that is their constituency.

Posted by: Harry Katz

08 Apr 2011 | 16:51
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Wrong Name!

Why is it called the "Money Advice Service" when they cannot provide Advice - surely only an idiot (or a Quangocrat) would be so stupid to have chosen such a wrong name. This will cause lots of confusion - it should be the "Money Information Service". Another example of the public getting information and thinking it is advice? Misbuying is the new Misselling.

Posted by: George Williamson

08 Apr 2011 | 17:05
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Too Little Too Late

Harry you need to take a chill pill. You are always angry whenever anyone says anything negative about aifa. aifa deserve most of the flack they have been getting. It is tooooo late to start moaning over the MAS. It is a done deal. Anyway aifa will never be forgiven or trusted again due to not giving best representation for older advisers, with the exeption of one, YOU

Posted by: Afia

08 Apr 2011 | 17:26
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Harry

During our telephone conversation I was struck by your own elitist opinions and could not believe that you were the representative of small IFAs. It is people like you who have let IFAs down, it is indeed AIFA who has let them down. But ultimately of course it is IFAs who have let themselves down through the apathetic divisive inability to work as one to prove they are worthy of the IFA badge. Personally I can see why the regulators must do what they do, can you? If I was a regulator there would be some skin and hair flying.

Posted by: Evan Owen

08 Apr 2011 | 19:27
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A square peg?

According to the Oxford dictionary Elite: The pick. The Best I am coming to the conclusion that perhaps it’s me. I must be the one out of step. Perhaps I live in the past; perhaps I’m even past it. It would seem that I now live in an age when to be elitist or strive for elitism is a sin, not a virtue. Perhaps I should take a leaf out of Cameron’s book and aplogise for passing the 11 Plus and my O and A levels. Perhaps at school I should have played football instead of elitist rugby. I apologise to one and all that I made the effort when I entered financial services to get educated and qualified. I apologise for trying to ensure that other advisers did likewise in order to safeguard the future of truly independent and impartial advice. I’m sorry that Independent advice is the pinnacle and the best – what a shame we can’t all dispense bank type ‘advice’. I aplogise for not courting popularity and for telling it as I see it. Perhaps I would have been counted a good ol’ boy if I had remained ignorant and unwilling to cope with change. If it wouldn’t be elitist I would have said that I must try and do better!

Posted by: Harry Katz

11 Apr 2011 | 11:02
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