Novia inks sponsorship deal with Bath Rugby Club

Novia has signed a two-year sponsorship deal with Bath Rugby Club.

The deal, incorporating advertising, branding and hospitality, will enable the wrap to reach a wider audience with the rugby club regularly appearing on TV and the national press.

Novia's logo will be reproduced on the club's playing shirts and around the stadium. The wrap also becomes sponsor of the East Stand at the Recreation Ground.

"We are thrilled to be developing this relationship with Bath Rugby at such a pivotal time in the Club's history," said Novia CEO, Bill Vasilieff (pictured).

"The tremendous developments both on and off the pitch at the Club point to a really exciting future, and we cannot wait to be part of that."

He added the deal also provides opportunity for the wrap to become involved in the wider community by working with the Bath Rugby Foundation which supports and helps develop education in the local area.

Bath Rugby CEO Nick Blofeld said: "The club is very excited about this new partnership with Novia and look forward to developing a strong and successful working relationship with them.

"It is important to us as a club to develop links with successful and ambitious local businesses, as well as the wider community, so we are delighted to welcome Novia on board."