Heartwood agrees multiple platform tie-ups in IFA drive

Investment management firm Heartwood has inked deals with a host of platforms as it looks to gain traction in the IFA market with a new investment proposition.

As part of its assault on the intermediary space, Heartwood has established partnerships with Novia, Ascentric, Transact, Fusion Wealth Platform, Aviva, Standard Life wrap and Elevate.

Heartwood's investment proposition - which offers multi-asset portfolios either as models or through tax-efficient funds - will now be available on these platforms via IFAs.

The firm is also looking to offer two model portfolios next month which will also be accessed via wraps.

Its platform tie-ups come as the wealth management and investment firm looks to the intermediary space to help expand its offering from ultra high net worths to mass affluent clients. 

"We have had demand from a few IFAs we have been talking to who said we like what you do but we want your investment solution through a platform," said head of intermediary sales Mark Rockliffe

Rockliffe added the firm is holding discussions with other major platform players as it looks to offer an outsourced investment solution to a broad band of IFA firms.

"Our target audience is a certain segment of the intermediary world," he said. "The big quality, national, regional IFAs only use a couple of platforms per firm. But they are all using different ones - so if you want to court that audience you probably need to be on the top six or eight platforms."