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Topics: Personal Finance Society| client relationships| IFA
Framing questions in the right way can completely change the relationship advisers have with their clients and get to the heart of what they need.
That's according to Bob Perry, a neuro-linguistic programming (NLP) expert from the Chiswick Partnership, who presented a session at the recent Personal Finance Society conference.
In this video, he explains what NLP is and how it can help you with your clients.
It outlines the key questions you should be asking to get customers in the right frame of mind to communicate openly with you.
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| Comment | Video: How NLP can get your clients in the right frame of mind |
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NLP
Good and useful from Bob Perry I have used NLP for over 25 years and often explain to clients about this science of communication. I prefer to focus on what I consider the most valuable features: 'Hooks and Anchors'; 'communication types: Audios, visuals and kinetics; plus of course the most revered: Rudyard Kipling (1865-1936 / Bombay/India) a short poem outlining a powerful set of questions: I keep six honest serving men (They taught me all I knew); Their names are What and Why and When And How and Where and Who . . . .
Posted by: Chris Clarke