Windsor Life rebrands as ReAssure

Windsor Life, the closed-book insurer, has rebranded as ReAssure.

The company, which has been acquiring books of business since 1982, said the rebrand "reflects our desire to bring our customers together under one brand with an inherent pledge of confidence in the name".

ReAssure has pledged to invest £10m in its systems and processes over 2011/12, developing direct debit and phone services as well as secure online profiles for investors.

ReAssure's parent company, Life Assurance Holding Company, is owned by Swiss Re.

The insurer has 1.5 million policyholders for whom it manages £20bn in assets.

Between 2005 and 2011, the company acquired Reassure UK, Virgin Money Life, NM Life and NM Pensions, and Barclays Life Assurance.

ReAssure completed the integration of the Barclays Life book in November 2011.
In its most recent annual accounts, those for 2010, the company posted a net profit of £42.2m.

In 2009, the Financial Ombudsman Service (FOS) revealed Windsor Life received 164 complaints during the first six months of that year.