Charles Stanley eyes orphan clients with D2C platform

Charles Stanley has appointed product aggregator All My Plans (AMP) to assist in the launch of a direct-to-consumer (D2C) platform later this year.

The service, called Charles Stanley Direct, is set to launch in July and will target clients with "weak" ties to a financial adviser, as well as those who cannot afford one.

As spokesman said AMP will aggregate the group's fund dealing platforms and SIPP and ISA offerings into the service, which will also include insurance policies and bank accounts.

Whilst the service is expected to be "competitive" on costs, Charles Stanley said it was more interested in competing on client service than getting into a "price war" with rival organisations such as Hargreaves Lansdown or Bestinvest.

Further details on the offering are expected to be made at the end of February.