Friends Life launches corporate platform

Friends Life has launched an online workplace savings platform.

My Money, which offers a pension, cash and stocks and shares ISAs, and investment accounts, is now available to employers.

It will enable members to see all their workplace financial benefits in one place, apply for Friends Life products and set up or amend payments directly from their salaries.

It also offers a risk profiler so members can assess which funds might suit them best.

Friends Life said the platform can be tailored to individual employers through bespoke pricing, proposition and branding.

Colin Williams, managing director of corporate benefits at Friends Life, said: "The value of pensions as a benefit often goes unrecognised by employees who have different generational attitudes and priorities when it comes to saving.

"Workplace savings have been left behind high street banking when it comes to new technologies, but it's now time to catch up and make long term saving accessible, understandable and relevant.

"Employers will be able to tailor the benefits package they offer to suit their employees, working with advisers to analyse usage and take-up, and create a bespoke offering that is used and appreciated."