Ascentric is establishing a series of IFA focus groups to provide it with feedback on propositional and service developments.
Each focus group will consist of between 15 and 20 firms drawn from the Royal London-owned wrap's current panel of 50 advisory firms.
"When a new proposition is considered or we require further guidance from advisers on one that has already been approved, a focus group will be set up," explained head of marketing Dominic Ventham (pictured).
"Contact will be made with a number of firms from our panel on a rota basis, briefing them in detail on the objective of the proposition, requirement and timescale for the feedback."
He added the rolling focus groups will ensure the platform's development is IFA driven.
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Advisers and providers gathered at the Grand Connaught Rooms in London on 20 November to celebrate the ingenuity and the graft displayed in the protected product arena throughout the last 12 months. These awards are growing in popularity every year, and our congratulations go to the winners and highly commended.