Alan Lakey has launched a website in an effort to raise consumer understanding of critical illness products and help people compare different policies.
CIExpert, which goes live today, offers consumers a guide to the critical illness market and an overview of issues to be considered when choosing a policy.
It aims to address difficulties consumers face when trying to understanding the "overt and subtle differences" between critical illness policies - something which Lakey, CIExpert director, said is a key factor inhibiting uptake.
CIExpert aims to explain the benefits a critical illness policy can offer whilst also highlighting the fact that choosing a product on price alone is unwise.
"Considering whether to purchase a critical illness plan is one of the most important financial decisions you will ever make for your family or business," said Lakey (pictured), also partner at Highclere Financial Services.
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This year we celebrate the fifth annual PPR Structured Product Awards. The 13 awards are divided into two, covering the products delivered to market over the past year and the support services that are also essential to the market. All the awards are designed to highlight not just the winners but the strengths and capabilities of the range of providers in this highly innovative market.
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