Alan Lakey has launched a website in an effort to raise consumer understanding of critical illness products and help people compare different policies.
CIExpert, which goes live today, offers consumers a guide to the critical illness market and an overview of issues to be considered when choosing a policy.
It aims to address difficulties consumers face when trying to understanding the "overt and subtle differences" between critical illness policies - something which Lakey, CIExpert director, said is a key factor inhibiting uptake.
CIExpert aims to explain the benefits a critical illness policy can offer whilst also highlighting the fact that choosing a product on price alone is unwise.
"Considering whether to purchase a critical illness plan is one of the most important financial decisions you will ever make for your family or business," said Lakey (pictured), also partner at Highclere Financial Services.
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Advisers and providers gathered at the Grand Connaught Rooms in London on 20 November to celebrate the ingenuity and the graft displayed in the protected product arena throughout the last 12 months. These awards are growing in popularity every year, and our congratulations go to the winners and highly commended.
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