Categories: Wrap/platforms
Topics: awards| CWC research| Aberdeen Asset Management| wrap platforms| fund platform
Standard Life took home the top gong of Platform of the Year at the Aberdeen UK Platform Awards.
The firm edged out Ascentric and Nucleus in the category to win the main award of the evening.
The judging panel said: "The winner is not just a functional administration system but a full service platform with excellent technical and business support for IFAs.
"The platform is a complete all rounder which continues to develop and receive consistently good feedback from IFA users."
The other big winner of the night was Malcolm Murray, named Platform Personality of the Decade, while his Transact wrap also picked up awards in two other categories.
Meanwhile, Skandia, Fidelity and Axa Elevate also collected prestigious awards, decided upon by a judging panel headed up by IFP CEO Nick Cann.
BBC newsreader Kate Silverton hosted the ceremony, held at the London Marriot, Grosvenor Square, while the designated charity of the event was Help for Heroes.
Platform of the year - Standard Life
Best fund platform - Skandia
Best open architecture wrap - platform Transact
Best platform for adviser service - Transact
Leading platform-based adviser practice - Investment Quorum
Leading platform-based adviser business - Chartwell
Best platform administration provider - IFDS
Best platform software provider - FNZ
Leading platform enabled SIPP proposition - A J Bell
Leading platform users' planning tool provider - Financial Express Analytics
Best new platform - Axa Elevate
Best investment management platform - Raymond James
Leading flexible benefits platform - Bluefin
Best customer platform proposition - Fidelity
Platform Personality of the decade - Malcolm Murray
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This year we have 14 awards designed to mark out the very best products in a highly competitive and innovative market. This includes three new awards for 2011 to reflect the developments in this rapidly growing market: Best Dual/Multi-Index Product, Best Structured (Oeic) Fund and Best Structured Product Provider.
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